THE TOP SHELF
EUNOIA HACKATHON 2024
Introducing a space where designers can get inspired and connect with UX enthusiasts through their works.
Introducing a space where designers can get inspired and connect with UX enthusiasts through their works.
Overview
Project Overview
Context
Hackathon
Group Project
Spring 2024
Role
UX Designer
UX Researcher
Copywriting
Timeline
3 days
Tools
Figma
Miro
The Client
The Client
A community-based platform that brings together UX enthusiasts from all walks of life
A community-based platform that brings together UX enthusiasts from all walks of life
Client Pain Points
Client Pain Points
01
01
High Turnover, Low Engagement
High Turnover, Low Engagement
UwH experiences a high turnover rate, with users leaving the platform shortly after joining. This limits the growth of a consistent, active community.
UwH experiences a high turnover rate, with users leaving the platform shortly after joining. This limits the growth of a consistent, active community.
02
02
Retaining Existing Users
Retaining Existing Users
UwH struggles to understand and cater to the diverse needs and motivations of its community members, making it difficult to retain users over time.
UwH struggles to understand and cater to the diverse needs and motivations of its community members, making it difficult to retain users over time.
Problem Space
Problem Space
Problem Space
How might we create an engaging space that fosters encourages connections among designers with varied experience levels?
How might we create an engaging space that fosters encourages connections among designers with varied experience levels?
Survey Insights
Survey Insights
01
Expecting to Learn
Expecting to Learn
We learned that the primary expectation for most designers within UX platforms is learning.
We learned that the primary expectation for most designers within UX platforms is learning.
02
Absence of Targeted Content
Absence of Targeted Content
Users leave the community after a short while, due to less quantity of relevant information.
Users leave the community after a short while, due to less quantity of relevant information.
03
Staying for Inspiration & Community
Staying for Inspiration & Community
70% of users stay in communities for inspiration and connection they get from these platforms.
70% of users stay in communities for inspiration and connection they get from these platforms.
DELVING INTO RESEARCH
DELVING INTO RESEARCH
Gathering Perspectives
Gathering Perspectives
Understanding User Motivations
Understanding User Motivations
We conducted an anonymous survey with people who often use community platforms to connect with other artists. The goal was to understand what motivates them and what makes a platform stand out to them.
We conducted an anonymous survey with people who often use community platforms to connect with other artists. The goal was to understand what motivates them and what makes a platform stand out to them.
We conducted an anonymous survey with people who often use community platforms to connect with other artists. The goal was to understand what motivates them and what makes a platform stand out to them.
Understanding User Expectations
Understanding User Expectations
We conducted a competitive analysis as we thought it was essential for our redesign; it helped us inform our copywriting, UI design and feature concepts.
We conducted a competitive analysis as we thought it was essential for our redesign; it helped us inform our copywriting, UI design and feature concepts.
Key Insights
Key Insights
Recognising our Opportunity
Recognising our Opportunity
Learning & Connection
what users expect from a UX community platform
Inspiration & Community
what makes existing users stay on a platform
+
To honour UwH’s focus on sharing and connecting by integrating both values in a space that engages users through catalysed discussions.
Brainstorming for Solutions
MAPPING THE PATH FORWARD
MAPPING THE PATH FORWARD
From Insights to Idea
From Insights to Idea
During our ideation stage, we focused on brainstorming and defining the ideas for the features in our redesign.
During our ideation stage, we focused on brainstorming and defining the ideas for the features in our redesign.
Filtering our Focus
Filtering our Focus
Following our brainstorming sessions, we determined that the features we introduced would focus on three main themes.
Following our brainstorming sessions, we determined that the features we introduced would focus on three main themes.
01
Strong Brand Usage
Strong Brand Usage
Elements that leverage the client’s story; a feature that differentiates them from the other community platforms.
Elements that leverage the client’s story; a feature that differentiates them from the other community platforms.
02
Daily New Incentives
Daily New Incentives
Designing for a specific user base creates an interface with features that give users an incentive to come back.
Designing for a specific user base creates an interface with features that give users an incentive to come back.
03
Actionable Resources
Actionable Resources
The resources & content should serve as a nudge, encouraging users to connect and engage with others.
The resources & content should serve as a nudge, encouraging users to connect and engage with others.
Brainstorming for Solutions
doodles source: streamlinehq.com
BRINGING IT ALL TOGETHER
BRINGING IT ALL TOGETHER
Our Design Vision in Action
Our Design Vision in Action
We ensured that the user needs and project goals aligned with each aspect of the UI elements. Together, we ensured the final design offered a seamless and intuitive experience to drive engagement and retention.
We ensured that the user needs and project goals aligned with each aspect of the UI elements. Together, we ensured the final design offered a seamless and intuitive experience to drive engagement and retention.
PLAN OF ACTION
PLAN OF ACTION
Next Steps
Next Steps
Accessible Language
Ensuring that the platform is made accessible by introducing linguistic features that break global barriers.
Ensuring that the platform is made accessible by introducing linguistic features that break global barriers.
Working with AI
Incorporating AI into the interface as a supportive tool for collaboration, not a standalone solution.
Incorporating AI into the interface as a supportive tool for collaboration, not a standalone solution.
Social Synergy
Collaborating with other social platforms to build a diverse community and resources for UX enthusiasts.
Collaborating with other social platforms to build a diverse community and resources for UX enthusiasts.
Appendix
These are other design methods and frameworks that guided our design decisions in developing this service.
Appendix
These are other design methods and frameworks that guided our design decisions in developing this service.
